Confirmed by 2 independent sources.
Streaming service Peacock is increasing subscription prices across its entire tier lineup, marking the latest adjustment in a broader industry trend. The entry-level ad-supported plan rises to $8.99 per month, while the top-tier ad-free option sees the steepest jump, climbing to $19.99 monthly. The new rates take effect immediately for new subscribers, with existing users seeing the changes on their upcoming billing cycles in September.
The company attributes the adjustments to ongoing investments in platform quality, competitive positioning, and original programming, alongside new features like AI-driven video feeds. This pricing update follows a milestone period for the NBCUniversal-backed streamer, which recently reported its first profitable quarter after reaching 48 million subscribers.
- Monthly plan prices increase by $1 to $3 depending on the tier.
- The premium ad-free plan now costs $19.99 per month.
- Changes apply immediately for new users and roll out in September for current subscribers.
- The price hike follows Peacock’s first-ever profitable quarter and growth to 48 million users.
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