Flipboard has announced the acquisition of Graze, a feed-building startup focused on creating sustainable monetization models for the open social web. This strategic move aligns with Flipboard’s ongoing commitment to decentralized social ecosystems, specifically platforms operating on the AT Protocol and Bluesky.
Graze provides tools that allow curators and communities to build customized feeds while supporting themselves financially. Crucially, the startup bypasses traditional surveillance-based ad tracking in favor of contextual advertising. Under its model, feed creators retain the majority share of the ad revenue, ensuring a fairer distribution of economic benefits within the open web.
Following the acquisition, Flipboard plans to integrate Graze’s technology further, expanding feed-building capabilities across all compatible apps. While financial terms were undisclosed, the partnership aims to accelerate the growth of community-driven, independent social platforms.
- Flipboard acquires feed-building startup Graze to strengthen open web strategy.
- Technology primarily powers customized feeds for Bluesky and the AT Protocol.
- Monetization relies on privacy-friendly contextual ads instead of user tracking.
- Feed creators receive 70% of the revenue generated from their communities.
Sources: