Microsoft has revealed dramatic price increases for Xbox consoles across the European Union and the United Kingdom, with hikes reaching up to €200 or £170. This marks the third consecutive round of price bumps since May 2025, highlighting ongoing commercial pressures on the tech giant’s gaming hardware division.
The steep adjustments are largely driven by surging RAM and storage costs as the booming AI industry dominates component supply chains. In addition to the broad price escalation, Microsoft is retiring the 2TB model, leaving consumers facing significantly higher costs for increasingly constrained hardware options.
- Console prices increase by up to €200 in the EU and £170 in the UK
- Third major price hike for Xbox hardware since May 2025
- Component costs driven up by heavy AI industry demand for memory
- Discontinuation of the high-end 2TB storage model
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