Reddit is launching tests for a new multimedia experience that brings audio and video formats to its platform, taking inspiration from viral storytelling trends popularized on apps like TikTok. Users will be given the option to listen to or watch narrated posts, allowing for background listening while multitasking.
This initiative addresses the widespread trend where third-party creators read Reddit threads aloud on competing platforms. By introducing native narration and video elements, Reddit aims to capture this engagement directly within its own app while ensuring the original text-based format remains fully intact.
Initial trials are currently rolling out exclusively for selected English-language communities on the iOS and Android applications. The company will use these early experiments to gauge user response before deciding on a broader rollout.
- Testing new audio and video formats for selected posts.
- Enables background listening to Reddit stories while multitasking.
- Capitalizes on the popularity of Reddit-reading videos on other platforms.
- Original text posts and comments remain unchanged and accessible.
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