Meta has introduced Muse, a new personal AI agent designed to execute everyday tasks and manage projects for users, ranging from sending emails and booking travel to handling online payments. This rollout represents Meta’s major push beyond traditional chatbots into the era of autonomous AI agents capable of taking real-world actions.
However, the launch tests consumer trust as Muse requires deep integration with users’ personal applications, workflows, and sensitive data. While Meta claims the agent operates within secure virtual machines separated from its advertising systems and utilizes payment protections via Stripe, the company’s historical privacy controversies remain a significant hurdle for widespread adoption.
Muse will launch with a free tier, alongside two paid subscription options—Power at $20 per month and Maximum at $100 per month—for heavier usage. Initially available via web, mobile apps, and WhatsApp, the service is also slated to integrate into Meta’s smart glasses in the near future.
- Muse performs real-world tasks like sending emails and booking travel.
- Connects to user apps through APIs, browser access, and direct integrations.
- Offers a free tier alongside $20/month and $100/month subscription plans.
- Runs in secure virtual machines to protect privacy from ad systems.
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