Google has initiated tests in India allowing shoppers to purchase items from Walmart-owned Flipkart directly within Gemini and AI Mode. This integration introduces a direct checkout feature, enabling users to complete transactions smoothly without leaving the artificial intelligence interface.
This pilot highlights the industry-wide push to evolve AI assistants from recommendation tools into active commerce platforms. A broader rollout is anticipated later in October, strategically timed ahead of the peak festive shopping season in the region.
- Google tests in-app purchasing via Gemini using Walmart’s Flipkart in India.
- Direct checkout button integrated smoothly within the AI user interface.
- Strategic shift towards transforming AI tools into active commerce channels.
- Wider deployment planned ahead of the major festive shopping season.
Sources:
