Google has announced that users will now have the option to remove visible watermarks from AI-generated images, videos, and music. This update applies to various generative models and tools like Gemini and Flow, aiming to give creators more flexibility for professional and artistic workflows.
Despite removing the aesthetic branding, the company emphasized that invisible SynthID watermarks and C2PA metadata will remain intact. This dual approach ensures creative freedom while preserving essential transparency and traceability standards for synthetic media across the web.
- Users can toggle off visible watermarks on AI-generated media
- Invisible SynthID watermarks and C2PA metadata remain active for safety
- Feature rolls out across Gemini, Flow, and upcoming Search integration
- Open-sourcing of Credentio library to help developers with local validation
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