Disney is increasing subscription prices for both Disney+ and Hulu, continuing a widespread trend of rising costs across the streaming industry. Stand-alone and bundled plans without ads are seeing notable price bumps, as the media giant works to drive profitability in its streaming division.
This adjustment arrives roughly a year after the previous hike, echoing similar moves by competitors like Netflix and Apple TV+ over recent months. Despite the higher costs, Disney’s streaming revenue continues to grow, bolstered by subscriber expansion and past price adjustments.
In response to shifting market dynamics, Disney is also exploring alternative monetization strategies, including a potential free, ad-supported tier and new curation features like ‘Playlists’ to boost user engagement.
- Disney+ and Hulu introduce new monthly price hikes
- Both ad-free and ad-supported tiers affected by increases
- Reflects industry-wide pricing pressure among streaming services
- Company reportedly exploring a free, ad-supported streaming option
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