OpenAI is expanding ChatGPT’s capabilities into online shopping with the rollout of virtual try-on tools and a new favorites feature. Powered by the updated ChatGPT Images 2.5 model, the assistant can now generate realistic previews of apparel and accessories on users.
Shoppers can upload personal photos or item screenshots to visualize outfits, as well as save discovered products to a dedicated library for future reference. The platform also supports style matching and celebrity outfit replication based on image inputs.
This strategic update positions OpenAI to compete directly with giants like Google and Pinterest in the digital fashion discovery space, though consumer adoption will determine its long-term success.
- Virtual try-on tool using user-uploaded photos and item screenshots
- Powered by the new ChatGPT Images 2.5 model for enhanced visual realism
- New favorites library to save and organize shopping discoveries
- Direct competition with established fashion discovery platforms like Google
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