Hollywood is betting big on microdrama mobile apps
The entertainment industry is rapidly pivoting toward microdramas, short-form scripted series designed specifically for vertical viewing on mobile phones. Following massive growth in international markets, U.S. revenues are projected to hit $1.5 billion this year, drawing intense interest from major Hollywood figures. High-profile celebrities like James Franco, Issa Rae, Jesse Tyler Ferguson, and Taye Diggs […]
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