Alongside the unveiling of the new iPhone 18 lineup and the foldable iPhone Duo, Apple implemented an unexpected pricing strategy. Contrary to its long-standing tradition of discounting previous-generation devices upon new releases, the tech giant has increased the prices of existing iPhone models by $100.
This shift is largely driven by global supply constraints and rising costs for memory and storage components, heavily pressured by surging demand from AI infrastructure and data centers. Additional factors include competitor pricing adjustments and new consumer financing plans designed to soften the blow.
The price adjustments affect global markets significantly, with regions like India experiencing hikes of around 20%. Furthermore, Apple discontinued the iPhone 17 Pro and Pro Max, signaling a broad realignment of its hardware portfolio.
- Apple raised existing iPhone prices by $100 instead of discounting them
- Rising component costs driven by AI hardware demand cited as main cause
- International markets face even steeper increases, up to 20% in India
- Discontinuation of previous Pro models reshapes the current lineup
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