Confirmed by 2 independent sources.
Apple has officially scheduled its next major hardware showcase for September 9 at Apple Park, carrying the tagline “Surprise and Shine.” This event marks a historic milestone for the tech giant, as it will be the first official product launch led by incoming CEO John Ternus, who takes over the reins from Tim Cook.
Industry attention is heavily focused on rumors surrounding Apple’s long-awaited entry into the foldable smartphone market. In addition to the potential foldable device, the company is expected to introduce iterative upgrades with the iPhone 18 Pro and Pro Max models, alongside the next-generation Apple Watch Series 12 and new smart home accessories, setting the stage for the upcoming software release cycle.
- Event officially scheduled for September 9 at Apple Park with a ‘Surprise and Shine’ tagline.
- First Apple product launch event led by incoming CEO John Ternus.
- Strong rumors point to the unveiling of Apple’s first-ever foldable iPhone.
- New hardware expected includes iPhone 18 Pro models and Apple Watch Series 12.
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