Decentralized social network Bluesky is experiencing a notable drop in monthly and daily active users, according to recent data from Similarweb. While the platform continues to attract new registrations, its mobile app usage has fallen by over 50% from its late-2024 peak, which was driven by an exodus of users from Elon Musk’s X following the U.S. elections.
Despite the cooling engagement metrics, leadership under new CEO Toni Schneider is expanding the company’s vision beyond a single app. The primary focus is now on fostering an ecosystem around the underlying AT Protocol, powering alternative communities and specialized tools like the AI-powered research assistant Attie, alongside upcoming private data features.
Market data indicates that departing Bluesky users are not necessarily migrating back to X, which is also facing minor mobile declines. Instead, Meta’s Threads appears to be capturing significant momentum, continuing to post strong year-over-year growth in daily active users and web traffic.
- Bluesky’s monthly active users dropped 27.2% year-over-year
- Company shifts focus toward the AT Protocol and ecosystem expansion
- A core, highly engaged user base remains committed to the platform
- Meta’s Threads continues to experience rapid growth
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