Phil Schiller, Apple’s longtime App Store chief and corporate veteran, is stepping down from his operational role amid a broader wave of executive departures following CEO Tim Cook’s transition. Schiller, who joined the company in 1987 and took over the App Store in 2015, will remain as an Apple Fellow to work on select projects, though insiders view this as a prelude to his eventual retirement.
This transition coincides with several high-level exits at the tech giant, including longtime leaders like Jeff Williams, Lisa Jackson, and Jennifer Bailey. Concurrently, the day-to-day operations of the App Store will transition to Carson Oliver, while the division itself moves from marketing into the services department led by Eddy Cue.
As John Ternus steps in as the new CEO, he faces the critical task of rebuilding Apple’s executive ranks and shaping the next generation of corporate leadership.
- Phil Schiller steps down as head of the App Store.
- He transitions to an Apple Fellow role ahead of retirement.
- Carson Oliver takes over daily management of the App Store.
- The App Store moves under Eddy Cue’s services division.
- New CEO John Ternus must rebuild Apple’s executive leadership.
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