During the Q2 earnings call, Snap CEO Evan Spiegel avoided answering investors’ direct questions regarding preorder demand for the upcoming Specs smart glasses. Priced at $2,195, the long-awaited wearable sits between Meta’s affordable offerings and Apple’s high-end Vision Pro, ahead of its scheduled September launch event.
Spiegel emphasized that hands-on experience is crucial for consumers given the high price point and technical complexity. While investors questioned the financial viability and fierce competition from tech giants, Spiegel defended Snap’s first-mover strategy, noting that mass-market adoption will likely require lower costs and lighter designs toward the end of the decade.
- Snap CEO sidestepped questions about preorders for the Specs smart glasses.
- The device comes with a hefty $2,195 price tag ahead of the September launch.
- Mass-market adoption is projected to take years as hardware costs decrease.
- Snap defends its independent, first-mover approach against major tech rivals.
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