California Governor Gavin Newsom has signed new legislation to crack down on online influencers who fail to disclose paid political content. While disclosure rules previously existed, they lacked enforceable penalties for non-compliance.
Under the new AB 1130 bill, regulators can issue fines of up to $5,000 per violation and refer offenders for potential misdemeanor charges. This measure addresses enforcement gaps highlighted by recent campaigns where influencers neglected to label sponsored political posts.
- New California law enforces strict disclosure for paid political influencer content
- Fines up to $5,000 and potential misdemeanor charges for violations
- Designed to close enforcement loopholes in previous state regulations
- Prompted by recent instances of undisclosed political campaign promotions
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