Apple is expanding its hardware ecosystem by developing two game controllers tailored specifically for the iPhone. According to recent reports, the upcoming accessories will likely be marketed under the Beats brand, marking a strategic move into the mobile gaming accessories market.
References to the first-party devices were recently uncovered within software code, with Beats executives reportedly spearheading the project. Leveraging the Beats brand allows Apple to target a broader audience with more accessible price points and flexible design choices, keeping experimental product categories separate from its core premium lineup.
- Apple is working on two first-party iPhone game controllers
- The accessories are expected to launch under the Beats brand
- Software code references previously hinted at the new hardware
- Beats enables Apple to target more affordable price points
Sources:
